The Cost of Gendered Objects

Do Men or Women Pay More? Gender Pricing Exposed -- CBC, 2014, 15:36 --

A look at the price differences between men's and women's items in Walmart, Target, and Hudson's Bay. Spoiler-- Women pay more across the board (this has been called a Pink Tax). We also get to see a marketing team create fictional gendered toothpaste and are given information as to how we can combat gender price discrimination. Although this video is from Canada it touches on New York City's legislation barring such discrimination. Yet laws can't solve this issue alone as a 2015 study from the New York City Department of Consumer Affairs found that, on average, women's products were 7% more expensive than similar products for men. This more recent study is discussed in another short video from CBS News.