Skin Whitening

"Why the market for skin whitening is growing" -- Vox, 2018, 6:26 --

White skin is privileged around the world and it's a lucrative time to be in the skin whitening business. This video gives us a glimpse into how skin whitening products are marketed around the globe and how companies perpetuate colorism, defined as cultural biases favoring lighter skin tones. Video features sociologist Margaret Hunter of Mills College. 

From the video's description: Skin whitening has proven to be damaging, physically and mentally. But sales are booming. The market is predicted to be worth $31.2 billion by 2024.