Bikini Baristas: Coffee and Controversy in Washington State -- Zagat, 2016, 9:16 -- https://youtu.be/OlyFh97zy7M
How does a society respond when deviants push the moral boundary of what is considered socially acceptable? Residents in this town want the population to unite against coffee baristas who show off their bodies to attract customers. We see the beginnings of a moral campaign (it's all about the children, right?) in this interesting example which speaks to the functional view of deviant behavior. This is also a good example of Merton's innovators (accepting societal goals but rejecting the standard means).