Coffee, Bikinis & Deviance

Bikini Barista Backlash: Scantily-Clad Coffee Servers Stir Up Controversy” — ABC News, 2014, 7:19

How does a society respond when deviants push the moral boundary of what is considered socially acceptable? Residents in this town are trying to unite the population against coffee baristas who show off their bodies to attract customers. We see the beginnings of a moral campaign (it's all about the children, right?) in this interesting example which speaks to theories of deviant behavior. This is also a good example of Merton's innovators (accepting societal goals but rejecting the standard means). Where should we draw the line on how much or how little clothing is acceptable? What are some other creative customer service tactics that push the moral boundary?

From the video’s description: In Spokane, Wash., moms are on a mission to get lingerie-wearing coffee baristas to cover-up.